Whether you’re building a brand from scratch, relaunching an existing brand or nurturing one that needs a bit of love. This branding and packaging design course will help you search for that BIG idea, the hook and point of difference that creates the emotional connection between a brand and the consumer.
You will gain a thorough introduction into the subject of packaging and brand design, building a understanding of the principles of this fascinating subject and its impact and relevance to our everyday life, culture and industry. Using a series of workshops and briefs you will learn practical skills in research and brainstorming, name generation, story telling, creating a visual narrative, concept generation, identity design and typography. The most effective and successful brands are those that stand out distinctively and packaging design is a critical element for effective brand standout.
This course is ideas based so bring a sketch book and an open mind!
Hastings (Station Plaza)
Tutor Rachel Bright, is an award winning packaging and brand designer with over 20 years of experience. Having worked on some of the UK and worlds largest brands within the FMCG world during her career across a very diverse range including food, drinks, healthcare, interiors and beauty.